We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

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Wirecutter, a New York Times company, names Store
Brand Infant Formulas as Top Recommendations in
“The Best Baby Formula” Review

New York Times Wirecutter Recommended The Best Baby Formula

After spending 60+ hours reviewing and comparing more than 55 baby formulas, interviewing experts and reviewing more than 20 scientific studies, Wirecutter, the product recommendation service from The New York Times, has released “The Best Baby Formula” review, naming Perrigo manufactured Store Brand Infant Formulas among top recommendations.

Knowing all babies will receive breast milk, baby formula or both during their first year, the exhaustive and comprehensive review was created to help caregivers understand differences and similarities of the many formula brands and types available for healthy, full-term babies.

Upon analyzing all ingredients, the following were recommended as the best combination of evidence-backed benefits and value for families:

As stated within the Wirecutter article:

“Our {Wirecutter} experts were clear: All infant formula sold in the US and labeled for healthy babies is safe and will support normal growth and development from birth through 12 months. The FDA tightly regulates and monitors baby formula and has strict requirements for its nutrients, ingredients, composition, and manufacturing processes.”

Store Brand Infant Formulas offer complete nutrition and are highly regulated just like the more expensive name brands like Similac®and Enfamil®, making them a safe and affordable option for families. The article states: “Generic formulas are just as highly regulated as name-brand formulas, and often the differences are minor.”

Pediatricians like Dr. Anthony Porto and Dr. Jenny Thomas along with researchers like Bridget Young, PhD and Lars Bode, PhD were interviewed by Wirecutter to help develop the comprehensive recommendations. Here’s what they had to say:

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“Pediatricians Thomas and Porto both told us {Wirecutter} that parents should feel comfortable using store-brand or generic infant formulas because they contain all of the same FDA-required nutrients and ingredients as formulas made by Enfamil, Similac, and Gerber (whose brands can cost two to three times as much.)”
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Dr. Thomas says, “Switching from formula to formula is not a hardship on the baby.”
Read our switching study here.
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“Following the guidance of these experts and other medical sources, we {Wirecutter} considered these formula ‘extras’ to be just that: safe to consume, maybe nice to have, but not yet conclusively beneficial. These ingredients are one of the reasons the cost of formulas can vary so widely, but Young said you don’t need to stretch your budget for them.”
New York Times Wirecutter

Read the full article to learn more about:

  • What to know about baby formula
  • What is in baby formula
  • Understanding baby formula labels
  • Understanding European formulas
Click Here

©2021 New York Times’ Wirecutter. Used under license.
Store brand infant formulas are not manufactured or distributed by the owners of registered trademarks Enfamil® and Similac®

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

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