Parents deserve an affordable hypoallergenic option.
And now they have one.
The first and only generic extensively hydrolyzed infant formula to meet AAP guidelines for hypoallergenic infant formulas is now available.1 Store Brand Hypoallergenic Formula provides complete nutrition and is clinically tested to deliver comparable tolerance as Nutramigen® in patients with cow's milk allergy.2
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1Pediatric Nutrition (8th Edition) ; ISBN electronic: 978-1-61002-361-0 ; ISBN print: 978-1-61002-360-3 ; Publication date: January 2020.
2Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences. In a randomized, DBOFC a single administration of Store Brand Hypoallergenic Infant Formula was comparable to a single administration of Nutramigen® for non-reactivity in patients with confirmed CMA. Both satisfied established AAP criteria for hypoallergenic formulas.