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Sensitivity®

Indication

Store Brand Sensitivity® is a milk-based infant formula, iron fortified that is suitable for full-term, healthy infants and suitable for fussiness and case when sensitive to lactose, with 99% less lactose compare to Store Brand Advantage®§. This easy to digest formula contains essential nutrients to support baby's growth and development. DHA, Lutein and Vitamin E for brain and eye development. No Palm Olein Oil to promote calcium absorption for stronger bones. Non-GMO¥ ingredients and no artificial growth hormones.

Compare to the nutrition of Similac® Sensitive® Infant Formula

Store Brand Sensitivity Formula
Sensitivity Formula at Walmart

Product at Leading Retailers

Sensitivity Formula at Walmart
Walmart

Visit PerrigoPediatrics.com/find to find a full list of stores in your area.

Product Features

  • DHA, Lutein and Vitamin E
  • Non-GMO¥ and no artificial hormones
  • Supports stronger bones - no palm olein oil to promote calcium absorption
  • Protein whey to casein ratio is 20:80
  • Nutrient density of 20kcal/oz
  • For fussiness and gas with 99% reduced lactose§

Product Comparison

Store Brand
Sensitivity®

Store Brand Sensitivity Formula.
Lowest price per oz1

Similac
Sensitive®

Similac Sensitive Formula.
Nutrients/100 cal FDA Nutrient
Requirements
Protein g 1.8-4.5 2.1 2.1
Fat g 3.3-6.0 5.4 5.4
Carbohydrate g NS 10.9 10.9
Water g NS 134 133
Linoleic Acid mg 300 1,000 1,000
Vitamins
Vitamin A IU 250-750 300 300
Vitamin D IU 40-100 60 60
Vitamin E IU 0.7 1.5 1.5
Vitamin K mcg 4 8 8
Vitamin B1 mcg 40 100 100
Vitamin B2 mcg 60 150 150
Vitamin B6 mcg 35 60 60
Vitamin B12 mcg 0.15 0.25 0.25
Niacin mcg 250 1,050 1,050
Folic Acid mcg 4 15 15
Pantothenic Acid mcg 300 450 450
Biotin mcg 1.5 4.4 4.4
Vitamin C mg 8 9 9
Choline mg 7 24 24
Inositol mg 4 24 24
Minerals
Calcium mg 60 84 84
Phosphorus mg 30 56 56
Magnesium mg 6 6 6
Iron mg 0.15-3.0 1.8 1.8
Zinc mg 0.5 0.75 0.75
Manganese mcg 5 5 5
Copper mcg 60 90 90
Iodine mcg 5-75 15 15
Selenium mcg 2-7 2 2
Sodium mg 20-60 30 30
Potassium mg 80-200 107 107
Chloride mg 55-150 65 65
 

Composition

CORN SYRUP, MILK PROTEIN ISOLATE, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, SUCROSE, SOY OIL, COCONUT OIL, LESS THAN 2%: MORTIERELLA ALPINA OIL*, SCHIZOCHYTRIUM SP. OIL**, FRUCTO-OLIGOSACCHARIDE, LUTEIN, CALCIUM PHOSPHATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, SODIUM CITRATE, MAGNESIUM PHOSPHATE, ASCORBIC ACID, CALCIUM CARBONATE, FERROUS SULFATE, MAGNESIUM CHLORIDE, ASCORBYL PALMITATE, CHOLINE BITARTRATE, TAURINE, INOSITOL, VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), ZINC SULFATE, MIXED TOCOPHEROL CONCENTRATE, L-CARNITINE, NIACIN (NIACINAMIDE), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, CUPRIC SULFATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, BETA-CAROTENE, FOLIC ACID, MANGANESE SULFATE, POTASSIUM IODIDE, VITAMIN K (PHYTONADIONE), BIOTIN, SODIUM SELENITE, VITAMIN D (CHOLECALCIFEROL), CYANOCOBALAMIN, POTASSIUM HYDROXIDE, POTASSIUM BICARBONATE, SODIUM CHLORIDE, SODIUM PHOSPHATE, MONOGLYCERIDES, SOY LECITHIN, NUCLEOTIDES (ADENOSINE-5'-MONOPHOSPHATE, CYTIDINE-5'-MONOPHOSPHATE, DISODIUM GUANOSINE-5'-MONOPHOSPHATE, DISODIUM URIDINE-5'-MONOPHOSPHATE). CONTAINS MILK AND SOY.


FDA Infant Formula Act
NS = not specified
*A SOURCE OF ARACHIDONIC ACID (ARA)
**A SOURCE OF DOCOSAHEXAENOIC ACID (DHA)
This product is not manufactured or distributed by the owner of the registered trademark Similac® SENSITIVE®.
1Savings based on Circana 12-month average price per pound retail sales data for comparable store brand and national brand as of August 2023.
¥Ingredients not genetically engineered.
NO SIGNIFICANT DIFFERENCE HAS BEEN SHOWN BETWEEN MILK DERIVED FROM rbST-TREATED AND NON-rbST-TREATED COWS.
§99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information
Please see Product Label for full disclosures (P20).

Help Families Get Up to 8 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit

1Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on Circana sales data April 2023.