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Perrigo purchases Nestlé's Gateway infant formula plant and acquires the U.S. and Canadian rights to Good Start® infant formula brand. Learn more

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Sensitivity Premium

Indication

Store Brand Sensitivity Premium infant formula is 99% reduced lactose compared to Store Brand Advantage Premium, milk-based, non-GMO¥, iron-fortified formula with complete nutrition to support growth and development. It is designed as an alternative to routine milk based formulas, if babies experience fussiness and gas due to sensitivity to lactose. Contains no artificial growth hormones# and includes key ingredients found in breastmilk, like Vitamin E and Lutein for eye development, DHA for brain development and human milk oligisaccharides§ (HMOs) 2'-FL and LNnt to support immunity.

Non-GMO Sensitivity Premium Formula
Albertsons
Sam's Club
Walmart
Target
Amazon
H-E-B
Meijer
Topco

Product at Leading Retailers


Giant

Albertsons

Sam's Club

Walmart

Target

Amazon

Kroger

CVS

H-E-B

Meijer

Rite Aid

Topco

Giant

Albertsons

Sam's Club

Walmart

Target

Amazon

Kroger

CVS

H-E-B

Meijer

Rite Aid

Topco

Visit PerrigoPediatrics.com/find to find a full list of stores in your area.

Product Features

  • 2'-FL & LNnT HMOs for Immune Support
  • DHA, Lutein and Vitamin E
  • Nutrient density of 20kcal/oz
  • 99% less lactose than our standard milk-based formula

Product Comparison

Store Brand
Sensitivity Premium

$0.78/oz1

Store Brand Sensitivity Premium formula tub.

Similac
Pro-Sensitive®

$1.25/oz2

A tub of Similac Pro-Sensitive infant formula.
Nutrients/100 cal FDA Nutrient
Requirements*
Protein g 1.8-4.5 2.1 2.1
Fat g 3.3-6.0 5.4 5.4
Carbohydrate g NS 10.9 10.9
Water g NS 134 133
Linoleic Acid g 300 1,000 1,000
Vitamins
Vitamin A IU 250-750 300 300
Vitamin D IU 40-100 60 60
Vitamin E IU 0.7 1.5 1.5
Vitamin K mcg 4 8 8
Vitamin B1 mcg 40 100 100
Vitamin B2 mcg 60 150 150
Vitamin B6 mcg 35 60 60
Vitamin B12 mcg 0.15 0.25 0.25
Niacin mcg 250 1,050 1,050
Folic Acid mcg 4 15 15
Pantothenic Acid mcg 300 450 450
Biotin mcg 1.5 4.4 4.4
Vitamin C mg 8 9 9
Choline mg 7 24 24
Inositol mg 4 24 24
Minerals
Calcium mg 60 84 84
Phosphorus mg 30 56 56
Magnesium mg 6 6 6
Iron mg 0.15-3.0 1.8 1.8
Zinc mg 0.5 0.75 0.75
Manganese mcg 5 5 5
Copper mcg 60 90 90
Iodine mcg 5-75 15 15
Selenium mcg 2-7 2 2
Sodium mg 20-60 30 30
Potassium mg 80-200 107 107
Chloride mg 55-150 65 65
 

Composition

CORN SYRUP, MILK PROTEIN ISOLATE, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, SUCROSE, SOY OIL, COCONUT OIL, LESS THAN 2%: MORTIERELLA ALPINA OIL*, SCHIZOCHYTRIUM SP. OIL**, 2’-FUCOSYLLACTOSE (2’-FL), Lacto-N-Neotetraose (LNnT), LUTEIN, CALCIUM PHOSPHATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, SODIUM CITRATE, MAGNESIUM PHOSPHATE, ASCORBIC ACID, CALCIUM CARBONATE, FERROUS SULFATE, MAGNESIUM CHLORIDE, ASCORBYL PALMITATE, CHOLINE BITARTRATE, TAURINE, INOSITOL, VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), ZINC SULFATE, MIXED TOCOPHEROL CONCENTRATE, L-CARNITINE, NIACIN (NIACINAMIDE), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, CUPRIC SULFATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, BETA-CAROTENE, FOLIC ACID, MANGANESE SULFATE, POTASSIUM IODIDE, VITAMIN K (PHYTONADIONE), BIOTIN, SODIUM SELENITE, VITAMIN D (CHOLECALCIFEROL), CYANOCOBALAMIN, POTASSIUM HYDROXIDE, POTASSIUM BICARBONATE, SODIUM CHLORIDE, SODIUM PHOSPHATE, MONOGLYCERIDES, SOY LECITHIN, NUCLEOTIDES (ADENOSINE-5’-MONOPHOSPHATE, CYTIDINE-5’-MONOPHOSPHATE, DISODIUM GUANOSINE-5’-MONOPHOSPHATE, DISODIUM URIDINE-5’-MONOPHOSPHATE). CONTAINS MILK AND SOY.

S89

§Human milk oligosaccharides. Not from human milk.
#NO SIGNIFICANT DIFFERENCE HAS BEEN SHOWN BETWEEN MILK DERIVED FROM rbST-TREATED AND NON-rbST-TREATED COWS
¥INGREDIENTS NOT GENETICALLY ENGINEERED
Sources of prebiotic
*A source of arachidonic acid (ARA)
**A source of docosahexaenoic acid (DHA)
99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information
1Price per oz based on Perrigo's MSRP of Sensitivity Premium™ infant formula at major retailers. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.
2Pricing shown based on IRI Market Advatnage 12 month average price per pound for Similac Pro-Sensitive® powder as of May 2022.
This product is not manufactured or distributed by the owner of the registered trademarks Similac® and Pro-Sensitive®.
Store Brand Sensitivity Premium Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in comparable Similac® infant formulas.
See Product Label for full disclaimers.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit

1Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on IRI Market Advantage sales data, May 2022.