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We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

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Sensitivity®

Indication

Routine milk-based, iron-fortified formula for term Infants 0-12 months. Provides complete nutrition, and supports growth and development.

Non-GMO Sensitivity Formula

Dr. Pedro Prieto Explains How 2'-FL HMO Helps to Improve Immunity

Store Brand Advantage® has human milk oligosaccharide (HMO), a prebiotic that helps establish beneficial bacteria for immune support.

  • HMOs are oligosaccharides§ commonly found in breast milk.
  • The most abundant HMO is known as 2'-fucosyllactose, or 2'-FL.

The oligosaccharide 2' -FL HMO is found naturally and abundant in most mothers' breast milk. This prebiotic is also found in Similac PRO-ADVANCE®. We added 2' -FL HMO to Advantage so it can help nourish your baby's immune system to be more like the immune system of a breastfed baby.

Product Features

  • 2’-FL HMO for immune support
  • DHA, Lutein and Vitamin E
  • Nutrient density of 20kcal/oz
  • 99% less lactose than standard milk-based formula

Product at Leading Retailers

Sensitivity Formula at Walmart
Walmart
Sensitivity Formula at Target
Target
Sensitivity Formula at Kroger
Kroger
Sensitivity Formula at Amazon
Amazon
Sensitivity Formula at Sam's Club
Sam's Club

Visit PerrigoPediatrics.com/find to find a full list of stores in your area.

Store Brand
Sensitivity®

Store Brand Sensitivity infant formula tub.

$15.741

Similac
Pro-Sensitive®

A tub of Similac Pro-Sensitive infant formula.

$29.421


Nutrients
Protein g
2.1
2.1
Fat g
5.4
5.4
Carbohydrate g
10.9
10.9
Water g
134
141
Linoleic Acid g
860
1000

Vitamins
Vitamin A IU
300
300
Vitamin D IU
60
60
Vitamin E IU
1.5
1.5
Vitamin K mcg
8
8
Vitamin B1, mcg
100
100
Vitamin B2, mcg
160
160
Vitamin B6, mcg
63
63
Vitamin B12, mcg
0.26
0.26
Niacin mcg
1,100
1,100
Folic Acid mcg
16
16
Pantothenic Acid mcg
470
470
Biotin mcg
4.6
4.6
Vitamin C mg
9
9
Choline mg
24
24
Inositol mg
4.5
4.5

Minerals
Calcium mg
88
88
Phosphorus mg
59
59
Magnesium mg
6
6
Iron mg
1.9
1.9
Zinc mg
0.79
0.79
Manganese mcg
5
5
Copper mcg
95
95
Iodine mcg
9
9
Selenium mcg
2
2
Sodium mg
32
32
Potassium mg
110
110
Chloride mg
68
68
 

Composition

STORE BRAND INGREDIENTS: CORN SYRUP, MILK PROTEIN ISOLATE, PALM OLEIN, SUCROSE, SOY OIL, COCONUT OIL, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, LESS THAN 2%: MORTIERELLA ALPINA OIL‡‡, CRYPTHECODINIUM COHNII OIL††, 2’-FUCOSYLLACTOSE (2’-FL)§§, FRUCTO-OLIGOSACCHARIDE, LUTEIN, CALCIUM PHOSPHATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, SODIUM CITRATE, MAGNESIUM PHOSPHATE, ASCORBIC ACID, CALCIUM CARBONATE, FERROUS SULFATE, MAGNESIUM CHLORIDE, ASCORBYL PALMITATE, CHOLINE BITARTRATE, TAURINE, INOSITOL, VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), ZINC SULFATE, MIXED TOCOPHEROL CONCENTRATE, L-CARNITINE, NIACIN (NIACINAMIDE), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, CUPRIC SULFATE, THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, BETA-CAROTENE, FOLIC ACID, MANGANESE SULFATE, POTASSIUM IODIDE, VITAMIN K (PHYTONADIONE), BIOTIN, SODIUM SELENITE, VITAMIN D (CHOLECALCIFEROL), CYANOCOBALAMIN, POTASSIUM HYDROXIDE, POTASSIUM BICARBONATE, SODIUM CHLORIDE, SODIUM PHOSPHATE, MONOGLYCERIDES, SOY LECITHIN, NUCLEOTIDES (ADENOSINE–5’–MONOPHOSPHATE, CYTIDINE-5’-MONOPHOSPHATE, DISODIUM GUANOSINE-5’-MONOPHOSPHATE, DISODIUM URIDINE-5’-MONOPHOSPHATE). CONTAINS MILK AND SOY.

Not intended for use by infants or children with Galactosemia.

99% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information.
††A source of docosahexaenoic acid (DHA).
‡‡A source of arachidonic acid (ARA).
§§A prebiotic similar to that found in breast milk (2’-FL).
1Pricing shown based on IRi Market Advantage 12 month average price per unit data for comparable store brand and national brand in the same or similar size as of April 2020. Similac PRO-SENSITIVE® is a registered trademark of Abbott Laboratories. Store Brand Sensitivity® infant formula is not made by or affiliated with Abbott Laboratories. Store Brand Sensitivity® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in comparable Similac® infant formula products. Sensitivity® is a trademark of PBM Products, LLC.
See Product Label for full disclaimers.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit