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We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

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Physician Perspectives

Dr. Mahr on Store Brand Hypoallergenic Infant Formula

Doctor Mahr
Consult 360 Article
Consultation 360 Article

Having a new generic hypoallergenic formula can help broaden the options for the dietary management of infants with CMA… Pediatric health care providers should be prepared to discuss all feeding options.

— Todd Mahr, MD, Director of Pediatric Allergy/Immunology, Gundersen Health Systems gives his perspective on the benefits of Store Brand Hypoallergenic Formula for babies with CMA in this Consultant 360 article.


Available nationwide at these retailers under their own store label:

Infant Formula Retailers
Free Store Brand Infant Formula Rebate Kit

Three Steps to Help Families Get a $20 Rebate for any Store Brand Infant Formula:

Step 1
Request $20 rebates for your office.
Step 2
When you hand out samples, grab a Store Brand rebate too.
Step 3
Tell families Store Brand is available at all major retailers.

Order Rebates

§ Due to cow's milk allergy.

1 World Health Organization recommended amount of DHA is 0.2% – 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.

2 Calculations based on Perrigo’s MSRP for a 12.6oz and 19.8oz container of Hypoallergenic Store Brand Infant Formula compared to pricing for Nutramigen® 12.6oz and 19.8oz containers and Alimentum® 12.1oz and 19.8oz containers based on March 2021 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.