We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.
The safety of families and infants is paramount to our Store Brand Formula Community
February 2022
Generic Hypoallergenic Formula Can Help Ease Financial Burden for Formula-Feeding Families
December 2021
New Data Uncovers the Challenges Moms Face When Caring for an Infant with Colic/CMA
September 2021
New Survey Reveals Ongoing Pandemic Hits Moms Hard Emotionally and Financially
May 2021
Wirecutter, a New York Times company, names Store Brand Infant Formulas among top recommendations
April 2021
Parents Can Save Money Without Sacrificing Nutrition
January 2021
Introducing Store Brand Complete® Comfort Infant Formula
October 2020
Helping Families Faced with Food Insecurity
Is Homemade Formula Safe? Experts Say No
September 2020
DHA in Infant Formula
COVID-19 Resources
March 2020
Dangers of Formula Dilution
December 2019
Food Insecurity and the Dangers of Infant Formula Dilution
New Survey: Pediatricians Report Parents are Making Unsafe Infant-Feeding Choices to Save Money
October 2019
The High Price of Free Samples
September 2019
While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.