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New Data Uncovers the Challenges Moms Face When Caring for an Infant with Colic/CMA

Moms go to great lengths for their babies with colic

Published September 2021

Cow's Milk Allergy (CMA) can affect up to three percent1 of babies during their first year, leading many parents turning to hypoallergenic infant formula as a source of relief for their baby's colic symptoms.

Unfortunately, the cost of name-brand hypoallergenic infant formulas can often exceed $200 a month, making it three times more expensive than standard or routine formulas.5

Perrigo, makers of all Store Brand Infant Formula, in conjunction with OnePoll, released findings from a nationwide survey of 1,289 American mothers whose child suffered from colic and/or CMA to gain insights into the emotional, physical and financial tolls this can bring to families searching for relief.6

name-brand hypoallergenic formula can cost more than $200 per month

complaint from moms about hypoallergenic formula was price
Not surprisingly, the data revealed price as the number one complaint for hypoallergenic infant formula.
In fact, one in three moms stated they were fearful they would not be able to afford the appropriate relief for their baby.

Moms are Desperate for a Solution

colic crying baby
3 out of 4 moms said they would have ‘paid anything’ to provide relief for their baby with CMA and/or colic.
49% 49 percent worried most about not finding a solution or relief for their baby with colic and/or CMA.
arrow downmom and baby
expressing concern that their baby’s growth and development would be affected.
more than half
More than half would have purchased a lower-cost Generic Hypoallergenic Infant Formula option if available.

Mom’s Emotional and Physical Cost

2 out of 3
reported experiencing “mom guilt” mainly due to a feeling of helplessness since they couldn’t fix their baby’s problem.
emotional mom
arrow up
Top emotions felt by moms included:
feeling frustrated
having anxiety
mom frustrated
Nearly half of moms reported getting only 4-5 hours of sleep each night.

Seeking Relief and Support

turned to their pediatrician when searching for a solution for colic.
turned to a nurse.
pediatrician nurse
42 percent of moms sought out groups with mothers in a similar situation to seek relief. arrow up
Moms learned about hypoallergenic formulas
49%mostly from their pediatrician
44 percent online
44% online
cow hat baby
Although hypoallergenic infant formula was first developed in 1942, there have been no generic options available to consumers– until now.
Perrigo, makers of all Store Brand Infant Formula, has introduced the first and only U.S. Store Brand Hypoallergenic Infant Formula in nearly 80 years that is clinically tested to be as effective as Nutramigen2 in dietary management of cow’s milk allergy (CMA) and colic due to CMA.3 As with all Perrigo Nutrition infant formulas, Store Brand Hypoallergenic Infant Formula will also cost less, allowing families to save at least 22 percent or $75 in savings per month compared to leading name brands.4
Learn More

1 Flom, D., Julie , Sicherer, H., Scott. (2019). Epidemiology of Cow’s Milk Allergy. Nutrients, 5, 1051.

2 Nutramigen® is a registered trademark of Mead Johnson & Co. Similac® and Alimentum® are registered trademarks of Abbott Laboratories. Store Brand Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co.

3 Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.

4 Calculations based cost per pound with average weekly usage of 1.5 pounds of powder the first year using Perrigo’s MSRP for a 12.6oz container of Store Brand Hypoallergenic Infant Formula compared to pricing for Nutramigen® 12.6oz container based on April 2022 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.

5 Hypoallergenic Infant Formulas. Committee on Nutrition. Pediatrics Aug 2000, 106 (2) 346-349; DOI: 10.1542/peds.106.2.346

6 Perrigo Nutrition “The Cost of Colic” Survey, 2020

Help Families Get Up to 8 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

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1Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on Circana sales data April 2023.