We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.
Published September 2021
Cow's Milk Allergy (CMA) can affect up to three percent1 of babies during their first year, leading many parents turning to hypoallergenic infant formula as a source of relief for their baby's colic symptoms.
Unfortunately, the cost of name-brand hypoallergenic infant formulas can often exceed $200 a month, making it three times more expensive than standard or routine formulas.5
Perrigo, makers of all Store Brand Infant Formula, in conjunction with OnePoll, released findings from a nationwide survey of 1,289 American mothers whose child suffered from colic and/or CMA to gain insights into the emotional, physical and financial tolls this can bring to families searching for relief.6
1 Flom, D., Julie , Sicherer, H., Scott. (2019). Epidemiology of Cow’s Milk Allergy. Nutrients, 5, 1051. https://doi.org/10.3390/nu11051051
2 Nutramigen® is a registered trademark of Mead Johnson & Co. Similac® and Alimentum® are registered trademarks of Abbott Laboratories. Store Brand Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co.
3 Barber, C, Prieto, P.A., Wallingford, J.C. (2018). A Double-Blind, Randomized, Crossover Allergy Study of an Extensively Hydrolyzed Casein Formula. Journal of Nutrition and Food Sciences.
4 Calculations based cost per pound with average weekly usage of 1.5 pounds of powder the first year using Perrigo’s MSRP for a 12.6oz container of Store Brand Hypoallergenic Infant Formula compared to pricing for Nutramigen® 12.6oz container based on June 2021 IRi Market Advantage annual retail sales data of powder infant formula. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, cost savings may vary.
5 Hypoallergenic Infant Formulas. Committee on Nutrition. Pediatrics Aug 2000, 106 (2) 346-349; DOI: 10.1542/peds.106.2.346
6 Perrigo Nutrition “The Cost of Colic” Survey, 2020
While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.
