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Perrigo purchases Nestlé's Gateway infant formula plant and acquires the U.S. and Canadian rights to Good Start® infant formula brand. Learn more

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Added Rice Starch

Indication

Store Brand Added Rice infant formula is a thickened, milk-based, iron-fortified formula designed to reduce frequent spit-up and volume of regurgitation. It provides complete nutrition, supports growth and development, and meets the guidance of the American Academy of Pediatrics for reflux reduction.2

Non-GMO Added Rice Starch Baby Formula
Walmart
Target
H-E-B
Topco
CVS
DHA comparison chart

The Latest and Greatest

We make the generic, but we never take shortcuts. Store Brand Infant Formulas contain the latest ingredients at comparable levels for most formulations compared to their name brand counterparts. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk.

For example, all of our Enfamil® comparison products provide the same complete nutrition and have the same expert-recommended amount of DHA as their name-brand counterpart.*

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Product Features

  • DHA and Choline
  • With dual prebiotics galactooligosaccharide (GOS) and fructooligosaccharide (FOS)
  • More nutritionally balanced than adding rice cereal to formula
  • Nutrient density of 20kcal/oz
  • Protein is 20:80 whey-to-casein ratio
  • Same expert-recommended amounts of DHA as Enfamil®*

Product at Leading Retailers

Added Rice Starch Formula at Walmart
Walmart
Added Rice Starch Formula at Target
Target
Added Rice Starch Formula at Kroger
Kroger
Added Rice Starch Formula at Topco
Topco
Added Rice Starch Formula at CVS
CVS

Visit PerrigoPediatrics.com/find to find a full list of stores in your area.

Product Comparison

Store Brand
Added Rice Starch

$0.61/oz1

Store Brand Added Rice Starch infant formula tub.

Enfamil®
A.R.®

$1.43/oz1

A tub of Enfamil A.R. infant formula.

Similac®
For Spit-Up

$1.42/oz1

Similac Spit Up formula tub.
Nutrients/100 cal FDA Nutrient
Requirements*
Protein g 1.8-4.5 2.5 2.5 2.1
Fat g 3.3-6.0 5.1 5.1 5.4
Carbohydrate g NS 11.3 11.3 11
Water g NS 133 133 133
Linoleic Acid g 300 780 780 1,000
Vitamins
Vitamin A IU 250-750 300 300 300
Vitamin D IU 40-100 60 60 60
Vitamin E IU 0.7 2 2 1.5
Vitamin K mcg 4 9 9 8
Vitamin B1 mcg 40 80 80 100
Vitamin B2 mcg 60 140 140 150
Vitamin B6 mcg 35 60 60 60
Vitamin B12 mcg 0.15 0.3 0.3 0.25
Niacin mcg 250 1,000 1,100 1,050
Folic Acid mcg 4 16 16 15
Pantothenic Acid mcg 300 500 500 450
Biotin mcg 1.5 3 3 4.4
Vitamin C mg 8 12 12 9
Choline mg 7 24 24 24
Inositol mg 4 6 6 24
Minerals
Calcium mg 60 78 78 84
Phosphorus mg 30 53 53 56
Magnesium mg 6 8 8 6
Iron mg 0.15-3.0 1.8 1.8 1.8
Zinc mg 0.5 1 1 0.75
Manganese mcg 5 15 15 5
Copper mcg 60 75 75 90
Iodine mcg 5-75 15 15 15
Selenium mcg 2-7 2.8 2.8 2
Sodium mg 20-60 40 40 30
Potassium mg 80-200 108 108 107
Chloride mg 55-75 75 75 65
 

Composition

STORE BRAND INGREDIENTS: NONFAT MILK, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, AND HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), RICE STARCH, MALTODEXTRIN, LACTOSE, GALACTOOLIGOSACCHARIDES, LESS THAN 1%: MORTIERELLA ALPINA OIL, CRYPTHECODINIUM COHNII OIL§, FRUCTOOLIGOSACCHARIDES, VITAMIN A PALMITATE, VITAMIN D (CHOLECALCIFEROL), VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), VITAMIN K (PHYTONADIONE), THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM HYDROXIDE, TAURINE, L-CARNITINE, POTASSIUM BICARBONATE, MIXED TOCOPHEROLS, SOY LECITHIN, MONOGLYCERIDES, CALCIUM CARBONATE, CALCIUM CHLORIDE, ASCORBYL PALMITATE, BETA-CAROTENE. CONTAINS MILK AND SOY.

A type of prebiotic
A source of arachidonic acid (ARA)
§A source of docosahexaenoic acid (DHA)
1Pricing shown based on IRi Market Advantage 12 month average price per powder pound data for comparable store brand and national brand as of May 2022.
2Lightdale JR, Gremse DA. Section on Gastroenterology, Hepatology, and Nutrition. Gastroesophageal reflux: management guidance for the pediatrician. Pediatrics. 2013;131:e1684-e1695.
*World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.
This product is not manufactured or distributed by the owners of the registered trademarks Enfamil®, A.R.® or Similac®.
See Product Label for full disclaimers.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit

1Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on IRI Market Advantage sales data, May 2022.