Welcome, Pediatric Providers!

Talk To A Rep

Request Rebate

Newsletter Signup

Visit Consumer Site

Welcome, Pediatric Providers!

Speak With a Representative

Request a Rebate Kit

Subscribe to Our Newsletter

Visit Our Consumer Site

Added Rice Starch

Indication

Store Brand Added Rice infant formula is a thickened, milk-based, iron-fortified formula designed to reduce frequent spit-up and volume of regurgitation. It provides complete nutrition, supports growth and development, and meets the guidance of the American Academy of Pediatrics for reflux reduction.²

The Latest and Greatest

We make the generic, but we never take shortcuts. Store Brand Infant Formulas contain the latest ingredients at comparable levels for most formulations compared to their name brand counterparts. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk.

For example, all of our Enfamil^® comparison products provide the same complete nutrition and have the same expert-recommended amount of DHA as their name-brand counterpart.^*

DHA and Choline
With dual prebiotics galactooligosaccharide (GOS) and fructooligosaccharide (FOS)
More nutritionally balanced than adding rice cereal to formula

Nutrient density of 20kcal/oz
Protein is 20:80 whey-to-casein ratio
Same expert-recommended amounts of DHA as Enfamil^®*

Product at Leading Retailers

Walmart

Target

Kroger

Topco

CVS

Visit PerrigoPediatrics.com/find to find a full list of stores in your area.

Product Comparison

Nutrición e Instrucciones en Español

Download

		Store Brand Added Rice Starch $0.61/oz¹	Enfamil^® A.R.^® $1.43/oz¹	Similac^® For Spit-Up $1.42/oz¹
Nutrients/100 cal	FDA Nutrient Requirements*
Protein g	1.8-4.5	2.5	2.5	2.1
Fat g	3.3-6.0	5.1	5.1	5.4
Carbohydrate g	NS	11.3	11.3	11
Water g	NS	133	133	133
Linoleic Acid g	300	780	780	1,000
Vitamins
Vitamin A IU	250-750	300	300	300
Vitamin D IU	40-100	60	60	60
Vitamin E IU	0.7	2	2	1.5
Vitamin K mcg	4	9	9	8
Vitamin B₁ mcg	40	80	80	100
Vitamin B₂ mcg	60	140	140	150
Vitamin B₆ mcg	35	60	60	60
Vitamin B₁₂ mcg	0.15	0.3	0.3	0.25
Niacin mcg	250	1,000	1,100	1,050
Folic Acid mcg	4	16	16	15
Pantothenic Acid mcg	300	500	500	450
Biotin mcg	1.5	3	3	4.4
Vitamin C mg	8	12	12	9
Choline mg	7	24	24	24
Inositol mg	4	6	6	24
Minerals
Calcium mg	60	78	78	84
Phosphorus mg	30	53	53	56
Magnesium mg	6	8	8	6
Iron mg	0.15-3.0	1.8	1.8	1.8
Zinc mg	0.5	1	1	0.75
Manganese mcg	5	15	15	5
Copper mcg	60	75	75	90
Iodine mcg	5-75	15	15	15
Selenium mcg	2-7	2.8	2.8	2
Sodium mg	20-60	40	40	30
Potassium mg	80-200	108	108	107
Chloride mg	55-75	75	75	65

Composition

STORE BRAND INGREDIENTS: NONFAT MILK, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, AND HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), RICE STARCH, MALTODEXTRIN, LACTOSE, GALACTOOLIGOSACCHARIDES^†, LESS THAN 1%: MORTIERELLA ALPINA OIL^‡, CRYPTHECODINIUM COHNII OIL^§, FRUCTOOLIGOSACCHARIDES^†, VITAMIN A PALMITATE, VITAMIN D (CHOLECALCIFEROL), VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), VITAMIN K (PHYTONADIONE), THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM HYDROXIDE, TAURINE, L-CARNITINE, POTASSIUM BICARBONATE, MIXED TOCOPHEROLS, SOY LECITHIN, MONOGLYCERIDES, CALCIUM CARBONATE, CALCIUM CHLORIDE, ASCORBYL PALMITATE, BETA-CAROTENE. CONTAINS MILK AND SOY.

^†A type of prebiotic
^‡A source of arachidonic acid (ARA)
^§A source of docosahexaenoic acid (DHA)
¹Pricing shown based on IRi Market Advantage 12 month average price per powder pound data for comparable store brand and national brand as of May 2022.
²Lightdale JR, Gremse DA. Section on Gastroenterology, Hepatology, and Nutrition. Gastroesophageal reflux: management guidance for the pediatrician. Pediatrics. 2013;131:e1684-e1695.
*World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.
This product is not manufactured or distributed by the owners of the registered trademarks Enfamil^®, A.R.^® or Similac^®.
See Product Label for full disclaimers.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit

¹Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on IRI Market Advantage sales data, May 2022.