Providing Complete Infant Nutrition at a More Affordable Price  

For over 25 years, pediatric providers, parents, and leading retailers have trusted store brand formulas to deliver complete, high-quality nutrition at a more affordable price.

Backed by clinical studies to support infant growth and development, store brand formulas meet or exceed the FDA’s rigorous standards for safety, nutrition, and quality. Formulas undergo extensive FDA review before they can be sold.  All nutrients must meet bioavailability requirements, and all ingredients are rigorously tested, additionally formulas undergo comprehensive screening for heavy metals. Each batch of finished goods are tested for quality and safety to ensure the healthy growth of infants. Available nationwide in formulations that include key nutrients found in breast milk, store brand formulas provide families with trusted, complete nutrition at meaningful savings, helping parents meet their babies’ needs without compromising on quality.