It’s called formula for a reason.^™

Recommending Store Brand Infant Formula is just like recommending generics. Store Brand Infant Formulas meet the same FDA nutritional and quality standards as popular name brands like Enfamil^®, Similac^® and Gerber^®, but cost 50% less. They also meet the nutritional levels recommended by the U.S. National Academy of the Science-National Research Council and the American Academy of Pediatrics (AAP).    

Perrigo takes an evidence-based approach to product development. That’s why our clinically studied formulas contain the latest innovations in infant nutrition. These include nutrients found in breast milk: DHA, ARA, choline, lutein, nucleotides, prebiotics and probiotics, and 2’-FL HMO.    

Whether a family shops at Target or Walmart, CVS or Walgreens, Amazon or Costco, they can be sure that all Store Brand Infant Formulas have met the same high-quality standards. See below for an overview of the variety of routine and specialty formulas we produce.