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We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.

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Hypoallergenic

Indication

Store Brand Hypoallergenic Infant Formula is iron-fortified and provides complete nutrition, 20 cal/fl oz, and is designed for infants who are allergic to the intact proteins in cow’s milk. Helps manage colic symptoms§ with extensively hydrolyzed casein to help avoid an immune system response by reducing the allergen exposure.

Parent's Choice Hypoallergenic infant formula at Walmart.
Up&Up Hypoallergenic infant formula at Target.
Comforts for Baby Hypoallergenic infant formula at Baker City Market, Dillons, Food 4 Less, Fred Meyer, Frys, King Soopers, Kroger, QFC, Ralphs, and Smith’s.
Well Beginnings Hypoallergenic infant formula at Walgreens.
CVS Health Hypoallergenic infant formula at CVS.
Meijer Hypoallergenic infant formula.
H-E-B Baby Hypoallergenic infant formula at H-E-B.
Tippy Toes Hypoallergenic infant formula at Big Y, Bi-Lo, Brookshire, Coborn’s, HyVee, Lowe’s Foods, Price Chopper, Raley’s, Schnuck’s, Scolari’s, Stater Bros, Tops, United Supermarkets, Wegmans, Weis Markets, and Winn Dixie.
Mama Bear Hypoallergenic infant formula at Amazon, Kmart, and Sears.

Product at Leading Retailers

A tub of Parent's Choice Hypoallergenic infant formula found at Walmart.
Walmart
A tub of Up&Up Hypoallergenic infant formula found at Target.
Target
A tub of Comforts for Baby Hypoallergenic infant formula found at Baker City Market, Dillons, Food 4 Less, Fred Meyer, Frys, King Soopers, Kroger, QFC, Ralphs, and Smith’s.
Kroger
A tub of CVSHealth Hypoallergenic infant formula found at CVS.
CVS
A tub of Well Beginnings Hypoallergenic infant formula found at Walgreens.
Walgreens
Find Stores

Product Features

  • Clinically tested to be non-reactive in >98% of infants with confirmed CMA3
  • 100% extensively hydrolyzed casein
  • 17mg of Omega-3 DHA per 100kcal, the expert recommended level4
  • Probiotic L. rhamnosus to help support the intestinal barrier and digestive health
  • Nutrient density of 20kcal/fl oz
  • Lactose-Free
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Store Brand Hypoallergenic Infant Formula is the first and only generic extensively hydrolyzed formula to meet AAP guidelines for hypoallergenic formulas and is clinically studied to deliver comparable tolerance as Nutramigen® in patients with cow's milk allergy.2,3

Learn More

Store Brand
Hypoallergenic
12.6 OZ

Store Brand hypoallergenic infant formula tub.

$20.991

ENFAMIL®
Nutramigen®†
12.6 OZ

Nutramigen hypoallergenic infant formula tub.

$30.551

Similac®
Alimentum®†
12.1 OZ

Similac Alimentum hypoallergenic infant formula tub.

$29.081


Nutrients
Protein g
2.8
2.8
2.75
Fat g
5.3
5.3
5.54
Carbohydrate g
10.3
10.3
10.2
Water g
133
131
133
Linoleic Acid g
860
860
800

Vitamins
Vitamin A IU
300
300
300
Vitamin D IU
50
50
60
Vitamin E IU
2
2
3.0
Vitamin K mcg
9
9
8
Vitamin B1, mcg
80
80
60
Vitamin B2, mcg
90
90
90
Vitamin B6, mcg
60
60
60
Vitamin B12, mcg
0.3
0.3
0.45
Niacin mcg
1,100
1,000
1,350
Folic Acid mcg
16
16
15
Pantothenic Acid mcg
500
500
750
Biotin mcg
3
3
4.5
Vitamin C mg
12
12
9.0
Choline mg
24
24
12
Inositol mg
17
17
5

Minerals
Calcium mg
94
94
105
Phosphorus mg
52
52
75
Magnesium mg
8
8
7.5
Iron mg
1.8
1.8
1.8
Zinc mg
1
1
0.75
Manganese mcg
25
25
8
Copper mcg
75
75
75
Iodine mcg
15
15
15
Selenium mcg
2.8
2.8
2
Sodium mg
47
47
44
Potassium mg
110
110
118
Chloride mg
86
86
80

Diluted each 5 fl oz (150 mL). Contains 100 calories

Download Comparison

Composition

CORN SYRUP SOLIDS, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), CASEIN HYDROLYSATE (FROM MILK)‡, MODIFIED CORN STARCH, LESS THAN 2%: MORTIERELLA ALPINA OIL*, CRYPTHECODINIUM COHNII OIL**, LACTOBACILLUS RHAMNOSUS, BETA-CAROTENE, VITAMIN A PALMITATE, VITAMIN D3, VITAMIN E ACETATE, VITAMIN K1, THIAMIN HYDROCHLORIDE, RIBOFLAVIN, VITAMIN B6 HYDROCHLORIDE, VITAMIN B12, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, CALCIUM CITRATE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, MAGNESIUM CHLORIDE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, POTASSIUM BICARBONATE, L-CYSTINE, L-TRYPTOPHAN, TAURINE, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, ASCORBYL PALMITATE, MIXED TOCOPHEROL CONCENTRATE

‡A SOURCE OF HYPOALLERGENIC PROTEIN
*A SOURCE OF ARACHIDONIC ACID (ARA)
**A SOURCE OF DOCOSAHEXAENOIC ACID (DHA)
1Pricing reflects Perrigo’s MSRP for a 12.6oz container of Hypoallergenic Store Brand Infant Formula and March 2021 IRi Market Advantage average annual retail sales data of 12.1oz can Similac® Alimentum® and 12.6oz can of Enfamil® Nutramigen® infant formula powder cost per pound. MSRP is manufacturer-suggested pricing only, retailers alone set pricing, and may vary.
2Pediatric Nutrition (8th Edition) ; ISBN electronic: 978-1-61002-361-0 ; ISBN print: 978-1-61002-360-3 ; Publication date: January 2020.
3Barber, et al. A Double-Blind, Randomized, Crossover Allergy study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 2018, 8-6. In a randomized, DBOFC a single administration of Store Brand Hypoallergenic Infant Formula was comparable to a single administration of Nutramigen® for non-reactivity in patients with confirmed CMA. Both satisfied established AAP criteria for hypoallergenic formulas.
4World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Enfamil® and Store Brand Hypoallergenic = 0.32% of total fatty acids.
§Due to cow’s milk allergy
†This product is not manufactured or distributed by the owner of the registered trademark. Please see product labels for full disclaimers.

Store Brand Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Alimentum®.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit
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1Reflects an average consumption of 26 fl. oz. per day in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on IRi Market Advantage sales data, May 2021.

Please see product labels for full disclaimers.