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Hypoallergenic

Indication

Store Brand Hypoallergenic Infant Formula is iron-fortified and provides complete nutrition, 20 cal/fl oz, and is designed for infants who are allergic to the intact proteins in cow’s milk. Helps manage colic symptoms^§ with extensively hydrolyzed casein to help avoid an immune system response by reducing the allergen exposure.

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Target

Kroger

A tub of CVSHealth Hypoallergenic infant formula found at CVS.

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Product Features

Clinically tested to be non-reactive in >98% of infants with confirmed CMA³
100% extensively hydrolyzed casein
17mg of Omega-3 DHA per 100kcal, the expert recommended level4

Probiotic L. rhamnosus to help support the intestinal barrier and digestive health
Nutrient density of 20kcal/fl oz
Lactose-Free

Store Brand Hypoallergenic Infant Formula is the first and only generic extensively hydrolyzed formula to meet AAP guidelines for hypoallergenic formulas and is clinically studied to deliver comparable tolerance to a leading name brand in patients with cow's milk allergy.^2,3

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Product Comparison

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		Store Brand Hypoallergenic $1.52/oz¹	ENFAMIL^® Nutramigen^®† $2.09/oz¹	Similac^® Alimentum^®† $1.99/oz¹
Nutrients/100 cal	FDA Nutrient Requirements*
Protein g	1.8-4.5	2.8	2.8	2.75
Fat g	3.3-6.0	5.3	5.3	5.54
Carbohydrate g	NS	10.3	10.3	10.2
Water g	NS	133	131	133
Linoleic Acid g	300	860	860	800
Vitamins
Vitamin A IU	250-750	300	300	300
Vitamin D IU	40-100	50	50	60
Vitamin E IU	0.7	2	2	3.0
Vitamin K mcg	4	9	9	8
Vitamin B₁ mcg	40	80	80	60
Vitamin B₂ mcg	60	90	90	90
Vitamin B₆ mcg	35	60	60	60
Vitamin B₁₂ mcg	0.15	0.3	0.3	0.45
Niacin mcg	250	1000	1000	1350
Folic Acid mcg	4	16	16	15
Pantothenic Acid mcg	300	500	500	750
Biotin mcg	1.5	3	3	4.5
Vitamin C mg	8	12	12	9.0
Choline mg	7	24	24	12
Inositol mg	4	17	17	5
Minerals
Calcium mg	60	94	94	105
Phosphorus mg	30	52	52	75
Magnesium mg	6	8	8	7.5
Iron mg	0.15-3.0	1.8	1.8	1.8
Zinc mg	0.5	1	1	0.75
Manganese mcg	5	25	25	8
Copper mcg	60	75	75	75
Iodine mcg	5-75	15	15	15
Selenium mcg	2-7	2.8	2.8	2
Sodium mg	20-60	47	47	44
Potassium mg	80-200	110	110	118
Chloride mg	55-150	86	86	80

Composition

CORN SYRUP SOLIDS, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), CASEIN HYDROLYSATE (FROM MILK)^‡, MODIFIED CORN STARCH, LESS THAN 2%: MORTIERELLA ALPINA OIL*, CRYPTHECODINIUM COHNII OIL**, LACTOBACILLUS RHAMNOSUS, BETA-CAROTENE, VITAMIN A PALMITATE, VITAMIN D3, VITAMIN E ACETATE, VITAMIN K1, THIAMIN HYDROCHLORIDE, RIBOFLAVIN, VITAMIN B6 HYDROCHLORIDE, VITAMIN B12, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, CALCIUM CITRATE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, MAGNESIUM CHLORIDE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, POTASSIUM BICARBONATE, L-CYSTINE, L-TRYPTOPHAN, TAURINE, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, ASCORBYL PALMITATE, MIXED TOCOPHEROL CONCENTRATE

^‡A SOURCE OF HYPOALLERGENIC PROTEIN
*A SOURCE OF ARACHIDONIC ACID (ARA)
**A SOURCE OF DOCOSAHEXAENOIC ACID (DHA)
¹Pricing shown based on IRi Market Advantage 12 month average price per powder pound data for comparable store brand and national brand as of May 2022.
²Pediatric Nutrition (8th Edition) ; ISBN electronic: 978-1-61002-361-0 ; ISBN print: 978-1-61002-360-3 ; Publication date: January 2020.
³Barber, et al. A Double-Blind, Randomized, Crossover Allergy study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 2018, 8-6. In a randomized, DBOFC a single administration of Store Brand Hypoallergenic Infant Formula was comparable to a single administration of Nutramigen^® for non-reactivity in patients with confirmed CMA. Both satisfied established AAP criteria for hypoallergenic formulas.
⁴World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Enfamil^® and Store Brand Hypoallergenic = 0.32% of total fatty acids.
^§Due to cow’s milk allergy
^†This product is not manufactured or distributed by the owner of the registered trademark. Please see product labels for full disclaimers.
Store Brand Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac^® Alimentum^®.

Help Families Get Up to 8 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit

¹Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on Circana sales data April 2023.