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Hypoallergenic

Indication

Store Brand Hypoallergenic Infant Formula is iron-fortified and provides complete nutrition, 20 cal/fl oz, and is designed for infants who are allergic to the intact proteins in cow’s milk. Helps manage colic symptoms§ with extensively hydrolyzed casein to help avoid an immune system response by reducing the allergen exposure.

Walmart
Targer
Kroger
Walgreens
CVS
Meijer
H-E-B
Topco
Amazon

Product at Leading Retailers

A tub of Parent's Choice Hypoallergenic infant formula found at Walmart.
Walmart
A tub of Up&Up Hypoallergenic infant formula found at Target.
Target
A tub of Comforts for Baby Hypoallergenic infant formula found at Baker City Market, Dillons, Food 4 Less, Fred Meyer, Frys, King Soopers, Kroger, QFC, Ralphs, and Smith’s.
Kroger
A tub of CVSHealth Hypoallergenic infant formula found at CVS.
CVS
A tub of Well Beginnings Hypoallergenic infant formula found at Walgreens.
Walgreens

Product Features

  • Clinically tested to be non-reactive in >98% of infants with confirmed CMA3
  • 100% extensively hydrolyzed casein
  • 17mg of Omega-3 DHA per 100kcal, the expert recommended level4
  • Probiotic L. rhamnosus to help support the intestinal barrier and digestive health
  • Nutrient density of 20kcal/fl oz
  • Lactose-Free
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Store Brand Hypoallergenic Infant Formula is the first and only generic extensively hydrolyzed formula to meet AAP guidelines for hypoallergenic formulas and is clinically studied to deliver comparable tolerance to a leading name brand in patients with cow's milk allergy.2,3

Learn More

Product Comparison

Store Brand
Hypoallergenic

$1.52/oz1

Store Brand hypoallergenic infant formula tub.

ENFAMIL®
Nutramigen®†

$2.09/oz1

Nutramigen hypoallergenic infant formula tub.

Similac®
Alimentum®†

$1.99/oz1

Similac Alimentum hypoallergenic infant formula tub.
Nutrients/100 cal FDA Nutrient
Requirements*
Protein g 1.8-4.5 2.8 2.8 2.75
Fat g 3.3-6.0 5.3 5.3 5.54
Carbohydrate g NS 10.3 10.3 10.2
Water g NS 133 131 133
Linoleic Acid g 300 860 860 800
Vitamins
Vitamin A IU 250-750 300 300 300
Vitamin D IU 40-100 50 50 60
Vitamin E IU 0.7 2 2 3.0
Vitamin K mcg 4 9 9 8
Vitamin B1 mcg 40 80 80 60
Vitamin B2 mcg 60 90 90 90
Vitamin B6 mcg 35 60 60 60
Vitamin B12 mcg 0.15 0.3 0.3 0.45
Niacin mcg 250 1000 1000 1350
Folic Acid mcg 4 16 16 15
Pantothenic Acid mcg 300 500 500 750
Biotin mcg 1.5 3 3 4.5
Vitamin C mg 8 12 12 9.0
Choline mg 7 24 24 12
Inositol mg 4 17 17 5
Minerals
Calcium mg 60 94 94 105
Phosphorus mg 30 52 52 75
Magnesium mg 6 8 8 7.5
Iron mg 0.15-3.0 1.8 1.8 1.8
Zinc mg 0.5 1 1 0.75
Manganese mcg 5 25 25 8
Copper mcg 60 75 75 75
Iodine mcg 5-75 15 15 15
Selenium mcg 2-7 2.8 2.8 2
Sodium mg 20-60 47 47 44
Potassium mg 80-200 110 110 118
Chloride mg 55-150 86 86 80
 

Composition

CORN SYRUP SOLIDS, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), CASEIN HYDROLYSATE (FROM MILK), MODIFIED CORN STARCH, LESS THAN 2%: MORTIERELLA ALPINA OIL*, CRYPTHECODINIUM COHNII OIL**, LACTOBACILLUS RHAMNOSUS, BETA-CAROTENE, VITAMIN A PALMITATE, VITAMIN D3, VITAMIN E ACETATE, VITAMIN K1, THIAMIN HYDROCHLORIDE, RIBOFLAVIN, VITAMIN B6 HYDROCHLORIDE, VITAMIN B12, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, CALCIUM CITRATE, CALCIUM HYDROXIDE, CALCIUM PHOSPHATE, MAGNESIUM CHLORIDE, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM CITRATE, POTASSIUM CHLORIDE, POTASSIUM BICARBONATE, L-CYSTINE, L-TRYPTOPHAN, TAURINE, L-CARNITINE, CALCIUM CARBONATE, CALCIUM CHLORIDE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, ASCORBYL PALMITATE, MIXED TOCOPHEROL CONCENTRATE

A SOURCE OF HYPOALLERGENIC PROTEIN
*A SOURCE OF ARACHIDONIC ACID (ARA)
**A SOURCE OF DOCOSAHEXAENOIC ACID (DHA)
1Pricing shown based on IRi Market Advantage 12 month average price per powder pound data for comparable store brand and national brand as of May 2022.
2Pediatric Nutrition (8th Edition) ; ISBN electronic: 978-1-61002-361-0 ; ISBN print: 978-1-61002-360-3 ; Publication date: January 2020.
3Barber, et al. A Double-Blind, Randomized, Crossover Allergy study of an Extensively Hydrolyzed Casein Formula. J Nutr Food Sci 2018, 8-6. In a randomized, DBOFC a single administration of Store Brand Hypoallergenic Infant Formula was comparable to a single administration of Nutramigen® for non-reactivity in patients with confirmed CMA. Both satisfied established AAP criteria for hypoallergenic formulas.
4World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Enfamil® and Store Brand Hypoallergenic = 0.32% of total fatty acids.
§Due to cow’s milk allergy
This product is not manufactured or distributed by the owner of the registered trademark. Please see product labels for full disclaimers.
Store Brand Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac® Alimentum®.

Help Families Get Up to 9 Days1 of Store Brand Infant Formula for Free, After Rebate!

While we don’t flood your office with samples, we can help patients try store brand for free … you can request a rebate kit for your practice, which includes important product information for you, and 50 rebate tear-sheets worth up to $20 each to hand to your patients. This helps them get started experiencing complete nutrition with everyday savings provided by store brand infant formula.

Request Rebate Kit
Rebate Tearsheet Kit

1Reflects an average consumption of 1.5lbs powder per week in the first year. Pricing, reconstitution rates and infant formula consumption may vary.
Based on IRI Market Advantage sales data, May 2022.