Store Brand Added Rice infant formula is a thickened, milk-based, iron-fortified formula designed to reduce frequent spit-up and volume of regurgitation. It provides complete nutrition, supports growth and development, and meets the guidance of the American Academy of Pediatrics for reflux reduction.2
The Latest and Greatest
We make the generic, but we never take shortcuts. Store Brand Infant Formulas contain the latest ingredients at comparable levels for most formulations compared to their name brand counterparts. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk.
For example, all of our Enfamil® comparison products provide the same complete nutrition and have the same expert-recommended amount of DHA as their name-brand counterpart.*
- DHA and Choline
- With dual prebiotics galactooligosaccharide (GOS) and fructooligosaccharide (FOS)
- More nutritionally balanced than adding rice cereal to formula
- Nutrient density of 20kcal/oz
- Protein is 20:80 whey-to-casein ratio
- Same expert-recommended amounts of DHA as Enfamil®*
Product at Leading Retailers
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Added Rice Starch
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STORE BRAND INGREDIENTS: NONFAT MILK, VEGETABLE OILS (PALM OLEIN, SOY, COCONUT, AND HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL), RICE STARCH, MALTODEXTRIN, LACTOSE, GALACTOOLIGOSACCHARIDES†, LESS THAN 1%: MORTIERELLA ALPINA OIL‡, CRYPTHECODINIUM COHNII OIL§, FRUCTOOLIGOSACCHARIDES†, VITAMIN A PALMITATE, VITAMIN D (CHOLECALCIFEROL), VITAMIN E (dl-ALPHA TOCOPHERYL ACETATE), VITAMIN K (PHYTONADIONE), THIAMINE HYDROCHLORIDE, RIBOFLAVIN, PYRIDOXINE HYDROCHLORIDE, CYANOCOBALAMIN, NIACINAMIDE, FOLIC ACID, CALCIUM PANTOTHENATE, BIOTIN, ASCORBIC ACID, CHOLINE BITARTRATE, INOSITOL, FERROUS SULFATE, ZINC SULFATE, MANGANESE SULFATE, CUPRIC SULFATE, SODIUM SELENITE, SODIUM CITRATE, POTASSIUM HYDROXIDE, TAURINE, L-CARNITINE, POTASSIUM BICARBONATE, MIXED TOCOPHEROLS, SOY LECITHIN, MONOGLYCERIDES, CALCIUM CARBONATE, CALCIUM CHLORIDE, ASCORBYL PALMITATE, BETA-CAROTENE. CONTAINS MILK AND SOY.
†A type of prebiotic
‡A source of arachidonic acid (ARA)
§A source of docosahexaenoic acid (DHA)
1Pricing shown based on IRi Market Advantage 12 month average price per unit data for comparable store brand and national brand in the same or similar size as of April 2020.
2Lightdale JR, Gremse DA. Section on Gastroenterology, Hepatology, and Nutrition. Gastroesophageal reflux: management guidance for the pediatrician. Pediatrics. 2013;131:e1684-e1695.
Enfamil® is a registered trademark of Mead Johnson & Co. A.R.™ is a trademark of Mead Johnson & Co. Store brand Added Rice infant formula is not made by or affiliated with Mead Johnson & Co.
*World Health Organization recommended amount of DHA is 0.2% - 0.36% of total fatty acids. Recommendation from Interim Summary of Conclusions and Dietary Recommendations on Total Fat & Fatty Acids.
See Product Label for full disclaimers.